Article - Welcome to Cause/Affect — the evolution from Leon Design

Cause/Affect is the beginning of an exciting new chapter.

We all want to leave our mark on the world. But passion is nothing without purpose.

With everything we do, we’ve always tried to strike the right balance between head and heart. We see the bigger picture, and we see the potential in pushing things to a better place.

Our passion leads us to big ideas, and now we have a platform fit-for-purpose to bring them to life. The timing is right for us to evolve. Our brand is changing to better reflect our intent, beliefs and values as a creative studio.

Welcome to Cause/Affect.

Why the change?

In short, if change is inevitable, we want it to be the right change.

So, why now?

At the heart of this repositioning is the drive to align our values with our appetite for meaningful action.

We’re still a First Nations-led multidisciplinary creative studio doing all of the things you would expect a multidisciplinary creative studio to do, but our aperture has been widened to a point where we can now see the potential of ushering in real impact with the tools and talents we have at our disposal.

For us, it’s about affecting meaningful social impact through considered, insight-led creative solutions. We have the passion, and we’re crystal clear about what our purpose is: bringing about better outcomes for people and more connected communities.

What’s happening

We’ve always operated organically within the social impact space, but we’re now moving into a more active phase in bringing this to life. Our goal is to always be ready to amplify causes where we can see potential for change.

Practically, this looks like less
hoping and more doing.

We firmly believe that every problem, no matter how big or small, has a solution — it just needs the right people with the right skills to tease it out first.

We’ve seen this in practice in the work we’ve delivered right up to this moment. From working with Cancer Australia spreading awareness about the importance of screening among First Nations communities, to creating materials to empower vulnerable young people interpret complex court processes.

The end goal here? Empathetic, inclusive, and impactful outcomes.

How we’ll do it

Led by Waanyi and Kalkadoon woman Keisha Leon (Thomason), Cause/Affect is the product of years of professional experience on both sides of the fence and a deeply informed cultural vantage point.

This means Cause/Affect will continue to deliver agency levels of service within a highly collaborative and personalised environment with our in-house team and diverse external network of experts.

Our services are evolving too, with a greater focus on brand strategy and user experience complementing our existing design, illustration and artwork skills. Here’s a rundown of what we offer:

• Brand strategy
• Content strategy
• Graphic design (print and digital)
• Conceptual design
• Artwork and illustration
• Animation
• Website Design
• UI and UX design
• First Nations artwork and creative direction
• Accessibility design

Get in touch

Are we live? Absolutely! Cause/Affect is up and running and taking new briefs right now.

We’re deep into rolling out a number of projects with clients from the social services sector, with real potential for big and lasting impacts.

We’d love to hear from you if you have a project you’d want to talk to us about (no matter what stage it’s at) or if you want to get involved in bringing social impact projects to life in your own way and time.

n the meantime, stay connected with us through our Instagram and LinkedIn, and keep an eye out for new projects and updates over the coming weeks and months.

We’re just getting started. But there’s plenty more to come.