Cause/Affect is a multidisciplinary creative studio boldly going after better.

The key to getting ahead of cancer is early detection, but we need to get the message out to the people who need to hear it most.

Indigenous Australians are 40% more likely to die from cancer than non-Indigenous Australians.

So, we created an animation based around the single-minded call to action of acting early. A visually recognisable design was devised for First Nations communities specifically, with the animation acting as a prompt for Aboriginal and Torres Strait Islander people to get regular check-ups if they were experiencing symptoms.

First Nations communities have higher rates of cancer in Australia, but acting early can be potentially life saving.

Cancer Australia First Nations early detection campaign