Empowerment and truth telling are two themes central to the identity of First Nations people.
Two different but connected projects encouraged big changes towards personal agency and making empowered personal decisions.
‘Change it Ourselves’ takes the first small but important steps towards greater change by creating an informed movement that takes a truth-telling approach to not celebrating January 26.
While ‘Canva Design School’ opens up doors for First Nations start-ups to create professional and engaging material on a limited budget. Both concepts we created leant on the power of narrative and journeys to land an impactful campaign idea.