Cause/Affect is a multidisciplinary creative studio boldly going after better.
contact@causeaffect.com.auFamily Planning NSW consent campaign
Cause
Consent can be a complex topic, so the less barriers that exist to accessing knowledge, the better.
Affect
By creating an accessible campaign with togetherness, equality, and respect at its core, no one will feel out of the loop with consent.
Project
We created a colourful and accessible animation that struck the right balance between being informative and compelling. The design, characters and language considered the diversity of religion and cultures, while patterns and typography throughout were symbolic of consent.
Services
Animation
Illustration
Creative Strategy
Design
Client
Family Planning NSW
Thumbnails
Animation