Cause/Affect is a multidisciplinary creative studio boldly going after better.
contact@causeaffect.com.auPaperbark Love
Cause
A skincare company with a strong connection to Country needs a brand that captures its uniqueness.
Affect
Taking an existing artwork and family story, and creating an identity that reflects the cultural and natural inspiration inherent in all their products and family stories.
Project
With a strong connection to Country and culture, Paperbark Love embodies the diversity and beauty from nature and the skin we’re in.
Colours and patterns from the landscapes and flora on Country became the canvas for the brand and packaging. Earthy tones offset by bold, modern typography were designed to work in harmony to ensure the products looked as good as they felt.
The original artwork by Paperbark Love has been woven into the brand, with respect to its original design and story.
Services
Brand Identity
Packaging
Design
Client
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